How things …

Evolution, for everyone February 20, 2011

In a hurry? Skip the story and head straight to the point – http://www.TictacMovieRentals.com

The Tictac Movie Rental store in R A Puram, Chennai opened in 1983. When color TV was 14″ and was worth a bomb. Of course, bombs those days were worth a bomb themselves. These days color TVs are free. And every paranoid idiot seems to be able to afford a bomb. So there. It boggles me to imagine. A video cassette in 1983!

1983! I wasn’t born. Sahil wasn’t born. Part of what attracted us to the Tictac project was 1983.

But not just 1983. The sheer complexity of the project attracted us. We knew rentals. But what do we know about developing software for a store that bought its first computer in 1991. That has gone through 3 generations of rental software before us.

1991! I hadn’t yet seen a computer. Neither had Sahil.

Tictac has seen change. From video cassettes to VCDs to LDs to DVDs to Blu-Rays. Changes in prices of titles. Changes in the supply industry. Changes in the film industry. Changes in the prices and quality of video cassette players to DVD players. One thing has never changed. Tictac loves movies. Another thing that attracted us was that through all this change, the core offering of Tictac has been the same – a great choice of movies, in good quality. Its tough. to maintain that through 27 years.

So, here we have a store thats 27 years old, has an enviable record of customer service and experience in computerized systems. And a host of legacy issues! AND if you have gone into the store, the people who run it (Prakash & co) are just very warm. And that’s what finally hooked us on. A collaboration just meant evolution for us. As people. As a company (Life Online). As programmers.

And after countless man-hours, we present to you the Tictac Movie Rental (online) Store.

http://www.TictacMovieRentals.com

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